Boom & Bust 2.0?
The race is on to grow the most populated, frenetic, loyal online network - and investors are piling in funds to support the race
Certain platforms dominate the landscape (YouTube, Facebook, Twitter), but online success has its cost. More user activity means more content to host, more server space and more money to keep them alive. How will these money pits ever make the investors the profit they expect? Are we careering towards the next boom and bust?
Social networks raise revenue from their communities in a number of ways - cashing in on user information, advertising, subscription, selling virtual goods - but do they really turn page impressions into enough hard cash to cover mounting costs? How can larger corporations gain real value through the use of social platforms?
We have all seen what happens when old media mentality tears horrifically onto new media platforms. The session will explore how, and if, new entrants - including brands and traditional media - should engage with social media
What is the end game?
This panel will share their experiences, good and bad, and explore what a successful future might look like