Brand Grenades, Sacred Cows
What is branded content, where did it come from and what does success look like?
A tale is told across a changing and shaky industrial landscape. Brands, it is said, in an attempt to open new conversations with new audiences, will become content commissioners
Brands gain loyalty from the new sophisticated consumer by creating real value for them. Digital pioneers have the experience and ideas to help them in this quest
If this is the case, where do traditional agencies fit into non-traditional structures? What would more appropriate agencies look like? What do Brands look like, how do they sound. What is the best way to start a conversation with them?
This panel will kick some sacred cows and lob a few brand grenades at some of the myths that have sprung up around the Holy Grail of Branded Content