Manifesto For Mutual Media
Connected technologies enable new ways of interacting with media and with communities, through a variety of packed interchanges between producer, content creator and user. The social potential of these technologies is immense - and the turmoil around them equally massive
The key organising principle behind success in this new mutual landscape - in public, private, political, commercial, cultural sectors - lies in whether organisations are willing to share, and what can be shared
Established notions of ownership and control are challenged - audiences refuse to be trapped into walled gardens and will run to free pastures if attempts are made to hamper their movement. It is difficult to imagine where traditional structures fit into changing models
Traditional organisations need to understand the nature of this powerful beast, to put content out there and watch where it goes and what their communities are saying about it
In this short, powerful presentation, Charles will show how concepts of New Media are dead by exploring new behaviours, languages and paradigms evolving around mutual media on social platforms