Alex Fleetwood is a producer and games designer. He founded Hide&Seek with Gideon Reeling in 2007 after attending Come Out and Play in New York and believing it was the future, man. As well as Hide&Seek he works with artists and broadcasters on lots of things, including The Eternity Man, a film opera for Channel 4, and The Soho Project, an ARG for the London Games Festival.