Alfie is a creative technologist working mainly in mobile centric projects. After working as a marketer in print publishing at Sportbusiness International and The Media Cell, Alfie co-founded Moblog.net in 2003, and still heads up Moblog on a day to day basis

In 2005 Alfie created 'We Are Not Afraid', a website dedicated to non-violent protest against the terrorist attacks of 7/7, which was the subject of a BBC documentary. In 2006 Alfie founded the Stopped Clocks Foundation, a charitable body engaged in documenting all the stopped public clocks in the UK and restoring them to working order

Alfie is currently focused on projects around locative art and locative media, most recently Britglyph which created the largest Geoglyph ever made, and 'What Is The Question', a location based quest in London