Andy founded Mint Digital in 2004 aiming to create mass-participation
cross-platform TV events

Based in London and New York, Mint's approach fuses the buzz of TV with the
social nature of the web. Over the last year, Mint has created social media
hits for clients including ABC Family, MTV, BBC, Channel 4 and Ogilvy
In September 2006 Mint launched Islandoo. This was described by the The
Independent as:

"An internet phenomenon to rival the social networking site MySpace... many
other television shows have tried to branch out onto the web with related
forums and chat rooms, none has achieved the success of Islandoo"

Prior to starting Mint, Andy was Head of Interactive at RDF Media. Andy has
degrees in Economics and Computer Science. He loves DIY