Ellen is responsible for reviewing IGA’s product offering, recommending and creating new products and strategies in order to maximise revenue and profitability for IGA, and ROI to clients. Marzell works with blue chip agencies and brands to help them learn about and use in-game advertising as part of their communications platform



Marzell has previously held senior international sales and development roles at WPP/Global Sportnet, AOL’s Advertising.com, and the Perform Group, a broadband based ad-funded content platform

Prior to this, she was SVP at IMG Media where she worked with major brands including Samsung, Coca-Cola, Bacardi, Tommy Hilfiger and Volvo to create ad-funded content initiatives around golf, football and Olympic programming, the Nobel Prize Series, and made-for-TV events including BBC’s Superstars
 
Ellen will be working with the IAB UK in an advisory capacity on the newly created in-game advertising council beginning in Summer 2009