Giles works across the whole of Ogilvy Group helping to deliver on their promise of digital heart/discipline head for clients including American Express, BT & DHL. He helped set up the Ogilvy Innovation Lab and their branded content division; Ogilvy Entertainment. Previously he worked at Saatchi & Saatchi, Agency.com, co-founded Agency Republic & helped set up The Brand Company in Hong Kong. His blog is one of the top 30 marketing blogs in the UK and in the top 20 global advertising planning blogs.