Jonathan MacDonald is the CEO of the global agency Jonathan MacDonald Associates (JMA). Over 18 years, more than 100 companies have engaged JMA services such as innovation workshops, thought leadership seminars and strategic project management.

For Ogilvy, JMA consulted the Chairman and CEO, creating the Global Mobile Strategy along with running workshops for BP, Unilever and Kodak along with new media strategy for American Express, Motorola, IBM, Vodafone and Nestle. Other clients include Mobixell, AdMarvel, Alcatel Lucent, QuickTV and Mixcloud

Prior to taking Ogilvy as a client, Jonathan was part of the original team behind Blyk, the world's first purely ad-funded Mobile Network. He shaped the overall business strategy in the sales, operations, analytics and creative departments

Jonathan has also been the Commercial Director of Ministry of Sound, the CEO of a Sky TV Channel and Chairman of the Music Industries Association. He is also the founder of a communications movement called Every Single One Of Us which seeks to unite a wide cross-section of mobile operators, advertising agencies, big-name brands and members of the public; to educate the industry and encourage discussions about emerging business models and to facilitate a step change in communications