I'm a social mobile strategist and cofounder at uber new mobile startup  - brining sustainable happiness to mobile users. With a background in the arts and technology, I'm currently fascinated in the interplay of creative innovation, meaningful mobile experiences and building a sustainable, responsible and 'joyful' business. I consider myself somewhat of a maverick and entrepreneur, and have been creating innovative digital content across web and mobile platforms for over 10 years. I'm also cofounder at Treasuremytext.com a mobile 2.0 startup which enables people to keep their treasured SMS messages and 'instigator' at Appostles - a new European mobile collective focussing on creating the best in Android and iPhone applications.