Shahid Ahmad currently works at Sony Entertainment Europe, evangelising the PlayStation platforms to the development community and to new audiences, easing access to PlayStation development technology and resources and introducing India and other emerging markets to PlayStation development

He spent two years as Managing Director of START! games; a unique model that facilitated the bridging of the growing financial gap between creative video games development and publishing.

Prior to that, he had a four year spell in publishing at Virgin Interactive and then Hasbro Interactive, where he was an Executive Producer.

Shahid also composed music for corporate videos, video games and songs.