Tom has worked as a brand strategist in independent, innovative and creative-led agency environments, covering a wide range of brands across multiple categories. After crossing the Channel from Belgium, he worked as Senior Strategist at Naked Communications on clients such as Nokia, Unilever, Gap and Western Union.
His approach to communications planning is fuelled by a hybrid of media, strategic and creative thinking, and is underpinned by a strong belief in the importance of Research & Development and product innovation. Having done four years of film studies, Tom is equally enthused by the untapped potential of storytelling in a marketing context
Tom is author of two internationally published books featuring and discussing the most innovative marketing cases worldwide, Advertising Is Dead, Long Live Advertising and Advertising Next